How to Decide on Selling Channels for Your eCommerce Business, VendorElite
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The process of selling products through multiple selling channels is termed multichannel selling. A multichannel seller can have his products available for selling in different selling channels like Amazon, Walmart, Google, Bonanza, eBay, Newegg, Yahoo, etc. Surveys conducted in 2020 reveal that online sellers generated over 350 billion sales. Experts predicted the business through multichannel selling platforms will cover over 45% of the total e-commerce sales by 2023.

Multichannel selling is the process of making the products available wherever a customer wants to buy them. Nowadays, most eCommerce business owners started selling through multiple selling channels to increase the reach of their products to a wide range of audiences. Businesses selling through multiple sales channels usually sell their products through their own eCommerce website, through mobile apps, in physical stores, and on well-known marketplaces such as Amazon, eBay, Google, etc.  Multichannel selling provides customers the opportunity to purchase through their preferred sales channel.

Selling on several sales channels is no longer a good idea, but you should choose a few sales channels that can promote your sales. The shopping behaviour of customers changed a lot now. Most customers browse through different sales channels of their preference to buy their preferred products. Customers always buy items they encounter frequently in different sales channels. If you wish to sell through multiple selling platforms to improve your sales volume, multichannel selling takes your business one step further by listing your products on several platforms at the same time. It is recommended to add the following marketplaces to your multichannel selling strategy.


With over 300 million active users and 6 million sellers around the globe, Amazon is one of the top sales channels in most of the countries. Amazon is not a marketplace for specific products, you can find all types of products there. Listing your products on Amazon is not a tedious task. Just need to create a Seller Central account to get started.


Similar to Amazon, Google is also a popular worldwide sales channel. It allows the sellers to list their products for price comparison. Customers can browse through the products and click on the preferred product; it will take you to the merchant store. Google offers a range of categories and you can place both free and paid listings.


eBay is another notable sales channel that allows sellers to sell and auction products across a range of categories. eBay has a separate website for each country and it has almost all the products that you need for day-to-day living.

No doubt, sales channels already become an integral part of eCommerce business. Finding a suitable channel or channels to sell your products is crucial for achieving your sales goals. It is equally important to update the feed regularly to stay on top. To make the process of selling through multiple sales channels easier and error-free, multichannel selling software is a must. There are a lot of software available on the market now. Among them, Vendor Elite Multichannel Selling Software is a promising one that can help you promote your products through multiple sales channels.

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