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As the name implies, multi-channel eCommerce offers customers multiple channels to select from during their online shopping experience. Nevertheless, just because you use multiple channels does not mean that those channels are connected to create an integrated experience. If there is a disconnection between the channels, retailers risk creating an experience vacuum for their users.
To stop this, whatever retail management software you use will have to support the different experiences of online shoppers and the channels they use. With this, you can create consistent sales experiences across your multiple channels while also ensuring that the data for product and order is consistent.
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